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What’s Personalized Mail?
We define Personalized Mail™ mailings as mailable items that have the primary intention to motivate a person to take action by:
- Promoting a product, service, program, or event
- Soliciting donations or contributions. Includes thank-you letters soliciting future donations with a tax receipt from registered charitable organizations
- Reporting on financial performance, primarily for promotional purposes
- Supporting your loyalty card program, including all mailings relating to loyalty card programs (excludes credit or debit cards with or without reward points)