Target the right audience for your direct mail campaign

    Our free online tool, Precision Targeter TM, enables you to plan your next marketing mailing using interactive maps and demographic data. You can send flyers, postcards or samples to every mailbox in a selected neighbourhood.
    Use Precision TargeterHow to create a mailing plan

    Why use Precision Targeter

    Flexible audience selection

    Choose how many direct mail pieces you want to send and how much you want to spend.

    Save money

    Target the addresses with the most potential and avoid wasting marketing dollars.

    Detailed reports

    View interactive maps with your selected routes, summary of your demographic choices and an estimated cost for your campaign.

    What you can do with Precision Targeter

    • Choose from 14 demographic categories based on driving distance from your business, household age and income, as well as the type of residence by house, apartment or business
    • Use interactive maps to target specific routes, neighbourhoods or an entire region
    • Adjust your routes based on our up to date demographic data to suit your business’marketing campaign goals
    • Import, export and share your saved mailing plans with partners and clients

    Get started with Precision Targeter

    Create your Neighbourhood MailTM campaign with an interactive map

    Use our interactive maps and demographic data to plan and execute your mailing campaign.
    Create your campaign using a list of geographic areas

    Use geographic area lists to identify and select routes that matter to you. Export your list for various Canada Post shipping tools (e.g., EST). New! - You can also look up routes with any postal code.

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    Get Started

    Continue with current mailing plans:

    Open saved mailing plan

    Import a mailing plan (.pt)

    Support

    Precision Targeter FAQHow to prepare Neighbourhood Mail mailingsReport a delivery problem with Neighbourhood MailDetails on service and price changes for Direct Marketing and Transaction Mail services

    Useful links

    Research shows direct mail works!

    Explore our cutting-edge research on the impact of direct mail and learn from real-world successful marketing campaigns and case studies. Learn how to optimize consumer attention, emotional engagement and brand recall.

    Explore our research
    Small businesses get shipping discounts

    Save on parcels shipped in Canada and internationally. Our Canada Post Solutions for Small Business TM program is free with no hidden fees. Join the half a million businesses that ship with us. Terms and conditions apply.

    See small business savings

    Tips and insights

    Smartmail Marketing boosts car dealership – record sales!

    Read our blog

    Flyer marketing: Four tips to improve results

    Read our blog

    3 steps to grow your business with target marketing

    Read our blog

    Tips and insights

    Tips and insights

    Smartmail Marketing boosts car dealership – record sales!

    Read our blog

    Flyer marketing: Four tips to improve results

    Read our blog

    3 steps to grow your business with target marketing

    Read our blog