Get with the programmatic

As a Customer Success Manager at Canada Post, Sarah Drimmie’s passion is to empower customers with data-driven marketing solutions. Sarah has worked with a wide range of clients across many industries, helping them leverage the power of direct marketing and data. She also developed Canada Post’s location based programmatic mail solution – a blend of location-based audience data and programmatic mail.

Sarah has over 15 years of experience supporting brands and agencies across Canada by developing and executing effective print and digital marketing strategies.

Layne is driven and passionate about using technology to convert business challenges into innovative and automated solutions for clients.

Drawing on his 15+ years of experience with directworx, he has translated those challenges into solutions through their cloud-based loyalty platform, gratiflow, and marketing-automation-driven Programmatic Direct Mail platform. These platforms seamlessly integrate with customer, or 3rd party, data sources to place direct mail in homes in as little as 24 hours, and/or fulfill e-gift offers in real time. 

Layne has a Bachelor of Business Administration from the Rotman School of Business and is always looking for innovative ways to solve clients’ problems and exceed their business objectives. In his spare time, he enjoys playing hockey, golf and spending time with his wife and 2 children.

Jing Zhao is the Senior Manager of Performance Marketing at Pet Valu, the market leader in pet specialty retail. She leads the brand’s media and investment strategy with the focus on driving omnichannel growth and acquisition.

Jing and her team are focused on bringing personal, memorable and connected moments to customers across different touchpoints to drive meaningful business impact.