Think Like An Ecommerce Leader
Beyond free and fast
Create a successful shipping strategy that balances customer demands and your bottom line.
Striking a perfect balance
While shoppers want orders delivered as fast as possible and all for free, many retailers fear that creating a shipping strategy that accounts for both might be impossible – but not so fast!
Our latest research offers the insights you need to find that perfect balance.
Shoppers are clear on their expectations
What they mean by “free”
78% Say free shipping is the top factor influencing their online purchase decisions.
7 in 10 Consider free shipping a standard feature of ecommerce.
What they mean by “fast”
6 in 10 Expect online orders fulfilled within 2 days.
6 in 10 Consider fast shipping an added benefit.
Where they want choice
93% Will wait 1 to 2 days longer for an order to be shipped in an eco-conscious way.
88% Want the option to choose between faster and free shipping at checkout.
Free vs fast shipping – what do today’s shoppers value more?
5,000 Canadians weighed in on our survey. Our findings take a closer look at how you can stay competitive when it comes to free and fast shipping while keeping customers happy and your bottom line in check.
In this new report you’ll uncover:
- The factors driving consumer demand for free shipping.
- The real impact of free shipping on your business.
- What “fast” actually means to shoppers across Canada.
- How far shoppers will go – and spend – for free shipping.
- The impact of multiple shipping options on satisfaction and profits.
- How eco-conscious shipping options attract shoppers.
Are you ready to move beyond free and fast shipping?
Get the researchCONTENT
Insights to lead the pack
At Canada Post, we’re committed to empowering businesses with the uniquely Canadian insights they need to thrive. That’s why we regularly commission in-depth research like this, exploring the ever-shifting mindsets of Canadian online shoppers and businesses. Subscribe today to get these exclusive insights delivered directly to your inbox.