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    THE DIRECT
    EFFECT
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    Are you ready for a direct conversation about the evolving direct-to-consumer landscape? Things might not be as clear – or as ‘direct’ – as they were just a few years ago, but many brands are finding new ways to grow closer to audiences.

    • Direct and connected

      Understand how far digital ‘retail-ification’ has gone.

    • A new role for everyone

      Explore marketing’s role when brands can speak directly to customers.

    • Omni-channel activation

      Chart a course that bypasses the algorithm.

    • Let’s get physical

      Discover direct mail’s invaluable place in a direct landscape.

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    Articles from our latest issue and more

    Business Matters

    Tune into personalization lessons from 90s TV.

    Read or listen to “If I wanted water …”

    Read or listen to “If I wanted water …”

    Business Matters

    Discover a key channel for a post-Web 2.0 world.

    Read “Directions and directness”

    Read “Directions and directness”

    Business Matters

    Break up with personalization that doesn’t meet your needs.

    Read “Generation Ex”

    Read “Generation Ex”

    Business Matters

    Featured case study: Princess Auto delivers a royal retention campaign with direct mail.

    Read “Crowning achievement”

    Read “Crowning achievement”

    Business Matters

    Move past recessionary reactions to focus on customer context, brand building and targeting.

    Read “Making recessionary de-risking profitable”

    Read “Making recessionary de-risking profitable”

    Business Matters

    Discover how data visualization helps marketers take action on insights.

    Read “Mapping your way to advantage”

    Read “Mapping your way to advantage”
    Read past INCITE blogs

    Discover more information and tools

    Case studies

    Explore the latest direct mail case studies for marketing inspiration.

    Read our case studies

    Read our case studies

    It’s time to “Get creative with direct mail”

    Our webinar will show you how to design campaigns that are as creative as they are effective.


    Register now

    Register now

    The Essential Guide to Direct Mail

    Find out how to plan, integrate and execute direct mail campaigns with this free guide.

    Get the guide

    Get the guide

    Get the facts

    Explore all the facts and figures about direct mail media and its superpowers to connect, captivate and convert.

    Explore our data

    Explore our data

    IGNITE: Meaningful customer connections

    Discover how to optimize customer experiences.

    Watch on demand

    Watch on demand

    In case you missed it

    There's much more INCITE to explore. Download previous issues to
    browse our archives of thought-provoking marketing content.

    The cover of the year ahead issue of “INCITE” magazine. Download
    The cover of the IDENTITY issue of “INCITE” magazine. Download
    The cover of the One-to-one issue of “INCITE” magazine. Download
    The cover of The Year Ahead issue Download
    The cover of The Media Rethink issue of “INCITE” magazine. Download
    The cover of The Experience of Marketing issue of “INCITE” magazine. Download
    The cover of The Year Ahead issue of “INCITE” magazine. Download
    The cover of the Amp It Up! issue of “INCITE” magazine. Download
    The cover of My Name Is Not Data issue of “INCITE” magazine. Download
    The cover of The Year Ahead issue of “INCITE” magazine. Download
    The cover of Measuring What Matters issue of “INCITE” magazine. Download
    Read recent issues Download
    Read recent issues Download

    What the industry is saying

    "INCITE is one of the only true quality driven, data inspired marketing publications we have left to share great work and inspire our team."

    Paul Tedesco, EVP, Managing Director, TrackDDB

    Paul Tedesco
    EVP, Managing Director
    TrackDDB

    “We actively seek out shareable content that helps marketing professionals strengthen their impact on business success INCITE answers the call." Judy Morfitt, Marketing Lead, Canadian Marketing Association

    Judy Morfitt, Marketing Lead, Canadian Marketing Association

    Judy Morfitt
    Marketing Lead,
    Canadian Marketing Association

    “INCITE is my go-to resource to discover what's on the minds of marketers. I often quote from its pages knowing full well the information is well-researched and on the leading edge."

    Christine McArthur, Managing Partner, Mass Minority

    Christine McArthur
    Managing Partner, Mass Minority

    “If you’re looking for an insightful and inspiring take on Canada’s marketing landscape – you’ve found it.”

    Nabil Rachid, Creative Director, The&Partnership

    Nabil Rachid
    Creative Director, The&Partnership

    “I received a copy of INCITE and thought it was fantastic. I love the layout and content.”

    Caius Tenche, Founder and Creative Director, Gearbox Experiential

    Caius Tenche
    Founder and Creative Director, Gearbox Experiential

    “I love INCITE. A source of inspiration for me.”

    Joanna Wiseberg, President, Red Scarf Gift Co.

    Joanna Wiseberg
    President, Red Scarf Gift Co.

    Want to give your brand a competitive edge? We’ll show you how to seamlessly integrate direct mail into your media mix.

    Let’s chat A woman pushes a square toward another woman, who pushes a circle. The two shapes overlap.

    Canada Post Smartmail Marketing™